Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement

Published by Patagonia®, this paperback book captures the best wisdom and advice of 20 years of the Patagonia Tools Conference, creating a resource for any organization hoping to hone core skills for success in the environmental movement.

Tools for Grassroots Activists is comprised of a collection of essays written by presenters from past conferences, including acclaimed activists such as Jane Goodall, Bill McKibbon, Wade Davis, Annie Leonard and Terry Tempest Williams. They offer pointed advice and best practices for grassroots advocacy, fundraising, marketing and communications, campaign strategy and social media, among other critical areas.